While we do offer baby boxes for sale to anyone who wants one, we are a charity first and foremost.

Our mission is simple:

Today, every baby born in New Zealand has the right to have their needs met

Tomorrow, our goal is to make sure they are

We will achieve our mission by providing comprehensive packages designed to keep new babies warm and safe for the first 100 days of life and beyond. Each package contains high quality baby clothing and care products.

One of our most important focuses is the connection which the gift of a baby box can contribute to between healthcare or social work professionals and their clients. The process of gifting and explaining the box and its contents is, in our view, the most valuable aspect of the BabyStart programme.


We have carefully put together a box full of items that are both useful and of high quality. We have consulted with organisations including the Ministry of Health, Plunket, the New Zealand College of Midwives, the University of Auckland and numerous District Health Boards.

In March 2016 we gave away our very first box to a three day old boy on his first day home from hospital.  His family and midwife had grave concerns for his wellbeing.  After being given a baby box he benefited from organic cotton and merino clothing and all the basic items he would need to thrive.

Since then we have given away more than 2,000 boxes, valued at close to $1,500,000, to babies in need. These are just some of the comments from families who have received a box:

By getting gifted this stuff there was more money for food for other children

I hadn't thought of reading to my baby but after seeing the book in the box I'm going to go and look for more books

Having the box takes a lot off my mind


There are three ways to get a BabyStart Box.

Firstly, we work with midwives and social workers to provide free boxes that they can give to clients who need them the most. This is at their discretion and we provide them with as many boxes as we can find funding for. This includes hospital-based and community midwives, many of whom deal with babies whose parents have not had any contact with a midwife or LMC until the day their baby is born. We currently have a waiting list of distributors but you can contact us to find out more about availability in your area. Please note, we are unable to provide baby boxes directly to recipients on request but rather need the referral of a distributor who is already working with us.

Secondly, we provide the boxes at cost price to District Health Boards, Government agencies, community groups, midwives and charities that work with babies who need extra help. If you would like to know more about purchasing boxes on behalf of an organisation please contact us.

Finally, the boxes are available for purchase for anyone in New Zealand. Each box sold enables us to purchase one to give away to a baby in need. The recommended retail cost for a single box is between $700 and $800 but thanks to the generosity of our suppliers we are able to offer them for a discounted price of $695 while still being able to give away an identical box to a baby in need.  Please visit our purchase page for more information.