About BabyStart

BabyStart Team

Trustees (left to right) - Clare Horrobin, Philip Horrobin, Sophia Gunn, Bryan Ward


In 2013 the Finnish Government sent William and Kate, the Duke and Duchess of Cambridge, a baby box to celebrate the birth of Prince George. Since 1938 Finland has been giving expectant parents a cardboard box full of useful items to make their early months easier and more comfortable. In addition to holding clothes, baby care products, toys and books, the box also includes a mattress, sheets and blanket which allow it to be used as a safe sleeping space both at home and when out and about.

Shortly after that, one of our future trustees suggested to another that the concept would be both well received and much needed in New Zealand. Many of the best ideas take time to come to fruition so in 2015 BabyStart became a New Zealand registered charity.

Charities Services Registration Number - CC52006.

Our People

Sophia Gunn is the Chief Operating Officer at Chapman Tripp. In addition to being a mother, with all the knowledge that entails, she has a wealth of experience in all aspects of business. Sophia is Chairperson of the BabyStart Board of Trustees.

Clare and Philip Horrobin are parents of two boys - the latter used a BabyStart box as his first bed. Clare is a Learning and Development professional with a strong passion for taking care of people in her community. Philip has a marketing and communications background and has spent the most recent part of his career working for a large New Zealand charity.

Bryan Ward QSM is a father and Senior Constable with the New Zealand Police. He is well-known for his TV show ‘Bryan and Bobby’, his work with families as a Community Constable and as Ambassador for Variety and The Middlemore Foundation.